Deliver the right message to the right partners, every time. With audience-based Partner Announcements, you can now target updates based on partner properties and CRM filters — helping you communicate more effectively, reduce noise, and increase engagement.
What are audience-based announcements?
Audience-based announcements let you define a specific group of partners or partner contacts to receive your message. Instead of sending updates to all partners or linked partner portal experiences, you can also focus on those for whom the message is relevant.
This feature is ideal for:
Product updates for select partner tiers
Regional compliance reminders
Incentives for high-performing or active partners
Targeted event invitations
By tailoring announcements to specific audiences, your partners receive information that matters most to them.
Defining your audience
When creating a segmented announcement, you can define your audience using CRM filters or Introw partner properties. Filters can include:
Partner Tier (e.g., Gold, Silver, Bronze)
Industry (e.g., SaaS, Retail, Healthcare)
Region or Location
Partner Activity Level (e.g., active, inactive)
Contact Persona (e.g., decision-maker, technical contact)
Once your audience is defined, the announcement will only be sent to partners matching those criteria.
How to create a segmented announcement?
Go to Announcements in the Partner Portal Admin.
Click Create New Announcement.
Choose whether to use Introw AI or manual creation.
In the Audience section configure your segmented audience.
Apply CRM filters or Introw partner properties to define your target group.
Complete the announcement details (title, content, thumbnail, pop-up settings).
Review and publish.
Your announcement will now be send and only appear to the defined partners in the audience across the portal, email, and Slack.
Benefits of audience segmentation
Relevance: Partners only receive updates that matter to them.
Engagement: Personalized messaging drives higher open and click rates.
Efficiency: Reduce clutter and prevent information overload.
Insights: Track engagement per audience segmented message to optimize future communications.
Best Practices
Use clear and specific CRM filters to avoid missing partners who should receive the message.
Combine partner properties (e.g., tier + region) for precise targeting.
Schedule announcements to appear when the audience is most likely to engage.
Track engagement metrics to refine future segmentation strategies.