Introw is fully integrated with your CRM to ensure every introduction, lead, and deal maintains the highest level of data integrity. Instead of operating as a standalone form tool, Introw works directly with your CRM’s properties, validation rules, and existing records to prevent duplicates, errors, and channel conflicts.
Direct property mapping to your CRM
All Introw form fields are directly linked to your CRM property fields.
This means:
Dropdown fields reflect the exact values defined in your CRM
Required fields follow your CRM configuration
Validation rules (e.g., phone formats, ZIP codes, numeric ranges) are enforced automatically
Custom properties behave exactly as configured in your CRM
There is no need to recreate validation logic in Introw — your CRM remains the single source of truth.
CRM based data validation
When a partner submits a form, Introw validates the data against your CRM’s rules before the record is created or updated.
Examples:
Phone numbers must match the required format
Dropdown selections must match allowed CRM values
Required properties cannot be left empty
Custom validation rules are automatically enforced
This ensures only clean, properly formatted data enters your CRM — out of the box.
360° CRM record check
Before creating any new record, Introw performs a comprehensive check across your CRM to determine whether the contact, company, lead, or deal already exists.
This prevents:
Duplicate contacts
Duplicate companies
Multiple records for the same opportunity
Fragmented deal histories
If a matching record exists, Introw updates or routes accordingly based on your configuration.
AI Channel conflict detection
Introw goes beyond duplicate detection. It also performs AI-powered channel conflict detection to ensure there are no partner overlaps.
This means Introw checks:
Whether another partner is already working on the same deal
Whether the same partner has already submitted the opportunity
Whether there are existing related records that indicate a conflict
By identifying conflicts early, Introw protects partner relationships and ensures fair deal attribution.
The result: clean, reliable CRM data
Because Introw is tightly embedded within your CRM ecosystem:
Your CRM rules are always enforced
Duplicate records are minimized
Channel conflicts are detected early
Data stays consistent and trustworthy
Introw doesn’t just collect introductions, it safeguards your CRM integrity at every step.