What is Channel Conflict?
Channel conflict is a common challenge when working with multiple partners or sales channels like direct and indirect sales especially when partners are targeting for the same customers, resources, or opportunities. At Introw, we’ve built a powerful solution using Agentic AI to pro-actively eliminate channel conflict, boost trust, and ensure every partner has a fair and optimised experience.
How does Introw solve it?
Introw’s Agent takes the guesswork out of deal and lead registration by being integrated deeply in your CRM and partner network to route deals and leads fairly, avoid overlap, and keep channel conflict from ever starting.
Unlike basic validation rules that rely on email or domain matching, our AI agent performs deep contextual mapping across activity signals, relationships, and historical data to ensure the right partner is credited every time.
Within Introw
Introw’s Agent guides you through every step of resolving channel conflict—proactively suggesting solutions, handling messaging to partners, and keeping the entire process smooth and hands-off.
In the form submission overview you will see within the status that there is a channel conflict detected.
When you open the form submission detail, the Introw Agent will guide you to resolve the channel conflict.
Introw’s Agent will also help you with handling the messaging to partners
AI-Powered conflict detection
Our AI identifies which partner should own or co-own a lead, based on contribution history, engagement signals, and predefined rules. This ensures the right partner is credited and compensated for their effort.
This eliminates ambiguity and reduces disputes around lead ownership or partner priority.
Real-Time Alerts & Conflict Resolution
If potential overlap or conflict is detected, Introw alerts the appropriate users and provides suggested resolutions before it becomes a problem.
Your partner will receive the message that their form submission (like deal registration) has been declined with the message the agent provided or that you rewrote in case you wanted to change the copy.
How can you enable it?
Channel conflict detection is enabled by default on any Introw form for deal, lead, contact registration. If enabled, Introw will start watching for channel conflicts based on existing Deals (or opportunities), Leads, Contacts, Companies (or accounts) within your CRM and your other form submissions within Introw.
See it in action
Below you can find some real-life examples where the Introw Agent will support you to resolve the channel conflict.
Example of a channel conflict with a deal from the same Partner that already exists in your CRM.
Example of a channel conflict with a deal from another Partner that already exists in your CRM.
Example of a manual form acceptance flow where there is no conflict detected.
