Partner Engagement Tracking

Introw helps you track your partner’s engagement both within and outside the partner portal — from deal registrations and asset views to announcement emails, automated notifications, and even AI agent conversations.
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Whether partners are submitting forms, reading your content, or asking questions through the AI assistant, their activity is tracked. This makes it easy to identify active partners, optimize your content or process, and follow up when needed.
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✅ Deal, lead registration via form submissions

Track when partners register a deal, lead, ticket or custom object through custom or default forms. This gives you visibility into who’s actively contributing to your pipeline.
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📄 Asset views & downloads

See which documents, decks, and resources partners engage with. You’ll know what content resonates and can optimize your portal accordingly.
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📣 Announcement email engagement

Monitor open and click rates for announcement emails sent via Introw. Understand which messages are landing and which may need improvement.
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✉️ Automated notification emails

Track engagement with automated emails such as deal updates or onboarding reminders. Ensure key communications are being received and read.
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💬 AI assistant conversations

Capture and review questions asked by partners to the built-in AI assistant. This gives insight into common support needs and where content or messaging might need clarification.
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Track every time a partner submits a form, like for example:

Each submission is logged and tied to the relevant partner and submitter which can be done in-portal or outside the partner portal by using our embed form functionality or sharing a partner specific form link - more info here.
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Engagement metrics will include the number of pending, accepted, and declined submissions.
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Understand which documents and materials partners are actually using by checking the asset engagement metrics.

Introw is able to track engagement on assets within and outside the partner portal and shows the following

Any notification email sent through Introw like announcements, comments and including automated nudges and alerts on any CRM object like deal updates, ticket updates etc. are tracked for:

This helps you monitor how partners respond to key touchpoints.

Example of a the engagement on automated email notifications to partners when a deal is closed won.
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If you use Introw’s announcement email feature to send updates, event invites, or new content alerts — you can track:

This is a powerful way to measure interest and drive partner re-engagement directly from the platform.

When a partner interacts with the Introw AI agent, we log the conversation and assess the outcome, whether it was positive (e.g. they found what they needed) or negative (e.g. they left without a clear answer). This gives you deeper insight into partner needs and helps you identify gaps in content or support.

All of this makes it easier to identify engaged partners, optimize your resources, and follow up when needed.
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