Introw supports multi-tiered partner structures, allowing you to create separate tiering plans for different partner types such as resellers, referral partners, technology partners or MSPs.
This enables more precise alignment of incentives, enablement, and recognition. For example, a Gold Reseller and a Gold Referral Partner may share the same tier name but have different requirements and benefits. With this update, Introw makes it easier to scale and personalize your partner portal across a diverse ecosystem.
Setting Up Partner Tiers
Partner tiers allow you to organize your partners based on their performance, contributions, and engagement. Each tier can be tailored with unique benefits and requirements to encourage growth and strengthen collaboration within your program.
Follow the steps below to create and manage your partner tiers:
Navigate to tiers
In the left hand navigation click "Portal" and select the "Tiers" menu item.
Create a new tier
Click "Create Tier" and enter your tier name (e.g. Reseller partners USA or Technology partners).
Add levels to your tiering plan
Click "Create level" and choose your a name and color.
Define requirements and benefits
Specify the criteria for this tier, such as revenue targets, deal numbers, or certifications, and list the benefits partners will receive (e.g., discounts, dedicated support, or co-marketing opportunities).
Add a badge (optional)
You can add a badge to each partner tier, giving partners a way to showcase their achievement. These badges can be downloaded directly from the portal, reinforcing partner recognition and motivation.
Show and apply
Once your tiers are set up, make sure they are included in your partner rooms by adding the Smart section "Tiers" to the right partner experience.
When they visit their room, Introw will automatically showcase their current tier and associated benefits. This ensures transparency and keeps your partners informed about their standing within the program.
In case you have a multi-tiering structure, you can choose which tiering plan and their responding levels will show in the partner room.
Simply apply the corresponding tier level to your partner and Introw will make sure to highlight your partner's tier level when they visit their room.
Within the partner experience, your partner will be able to see which tier he is in as it will be highlighted and shown in the top right corner of his partner room.
Partners will have the option to download the badge directly from the portal, reinforcing partner recognition and motivation. They can do this from the tier overview or from the top right corner.
Partners can also embed your partner tier badge on their website using our provided embeddable code snippet.
Best Practices
Avoid overcomplicating tier names. Stick to common labels (Gold, Silver, etc.) to reduce confusion.
Clearly define tiering criteria per partner tiering plan.
Ensure your Tiering structure can present both horizontal (partner type) and vertical (tier level) segmentation.