Company association lets you link a partner company to a deal in HubSpot using a custom association label — such as partner sourced or partner influenced. It's more scalable than custom properties and gives you a clear, structured way to attribute revenue to the right partners.
Note: Association labels require a HubSpot plan that supports this feature. Check your plan before setting this up.
Step 1 :Create an association label
Go to Settings → Data management → Objects → Deals → Associations
Create a new association label with the following settings:
Objects you're associating: Deals-to-companies
Number of labels: A single label
Label name: partner sourced
Introw tip: Create a second label called partner influenced to also track deals the partner contributed to without sourcing directly.
Step 2: Associate the partner company to a deal
On any deal record, click + Add company and select the partner company. Choose the label partner sourced (or partner influenced) when associating.
Step 3: Introw automatically sets the association
Once configured and setup in Introw, all new registered deals coming from Introw will automatically associate the partner company with the right label and set the prospect as the primary associated company by default.
✅ Easy and fast set-up ✅ Scalable ❌ Requires association labels (not available on all plans) ❌ Reporting on this in HubSpot is limited
Looking at all three attribution methods? See How to attribute revenue to partners in HubSpot →