The best partner programs grow on two fronts at once — bringing in new pipeline and rewarding the partners who drive it — without piling more manual work on your team.
📣 Market Development Funds
MDF programs usually live in spreadsheets and inboxes, which is exactly why so many of them quietly become a cost center no one can measure. Now they live in Introw, end to end.
Partners request funds from their portal, your team approves and tracks spend against fixed or pooled budgets, and partners file claims with proof of spend that you review in context — invoices, approvals, and a full audit trail all in one place. Run programs across regions with multi-currency support, chain multiple approvers for sequential sign-off, and let the built-in AI agent pre-screen each request against your rules, partner tier, and remaining budget so your team only weighs in where it matters.
Most importantly, every dollar is attributed back to the deals it influenced in your CRM. Partners attach deals and leads to their approved requests, and the return is calculated in real time — so MDF stops being a cost center and starts proving real ROI you can take to your next QBR. Learn more
🤖 Your AI agent is now fully autonomous
The Form Submission Agent has gone from assistant to autopilot. Instead of routing every request to a person, it now reviews partner submissions and takes the next step on its own, following the instructions you set as a human operator.
It reads each submission, checks it against your policies, and acts: qualifying deal registrations against your criteria and pushing complete ones straight to your CRM, sending thin ones back for the missing details, screening "become a partner" applications, auto-accepting MDF requests that already fit policy, and creating implementation tickets without a manual handoff. Your team only sees the work worth their time, and partners get an instant answer instead of waiting on a manual review.
You stay in control of every decision. Start with the agent suggesting next steps to build confidence, then flip specific submission types to fully autonomous when you're ready. Every submission it handles end-to-end is one less item in a human queue — so your team's time shifts from processing forms to building partner relationships. Learn more
🔗 Affiliate link management
You can run a full affiliate campaign in Introw, without spreadsheets or manual link building. Define your campaign once — the destination and the conversion you want to measure — and Introw generates a unique tracking link for every partner automatically, whether you have ten affiliates or several thousand.
Partners grab their personal link straight from the portal and share it anywhere, while Introw records every click and attributes each conversion back to the partner who drove it. And because that attribution lives on the partner record, you can reward affiliate-driven conversions through your commission plans and surface the results in your reporting. Learn more
Additional improvements
A refreshed commission module
The commission module got a cleaner look and feel and more automation under the hood, with much bigger commission automation landing soon. Learn more
Give your partners their own AI assistant
Your partners can now sign up at partners.introw.io and connect Introw's Partner MCP to their own AI assistant (Claude, ChatGPT, or any MCP-supported tool) to register deals, track commissions, and collaborate in real time. Learn more