Introw gives you everything you need to run an affiliate campaign end-to-end. You can generate unique tracking links for every partner at scale, hand them out automatically, and let Introw attribute every click and conversion back to the right partner — no spreadsheets, no manual link building, and no guesswork about who drove what.
This article walks you through how affiliate link management works in Introw, from setting up your campaign to the experience your partners get on the other side.
How affiliate links work in Introw
An affiliate link is a unique, trackable URL tied to a single partner. When someone clicks that link, Introw records the visit, follows them through to a conversion, and credits the partner who sent them. Because every link is generated and tracked inside Introw, you always know which partner is driving traffic and which traffic turns into real outcomes.
Set up your affiliate campaign
An affiliate campaign defines where your partner links send people and what counts as a conversion. Introw uses the campaign as the template for every partner link it generates, so all your affiliates point to the same destination and are measured the same way.
To create one, fill in the following:
Campaign name: A label for your own reference, e.g. "Q3 Affiliate Campaign."
Destination URL: The page the visitor lands on after clicking a partner link. This can be your homepage, a campaign landing page, or a signup flow.
Conversion commission (optional): A flat amount credited to the attributed partner on every conversion. Leave empty to disable.
Attribution window: How many days after a click a conversion still counts toward the partner.
Attribution model: Which click gets credit when a visitor clicks multiple affiliate links before converting.
Introw generates a unique link for each partner pointing to this campaign. Share those links with your partners, and conversions are tracked and attributed automatically.
Generate unique links for partners at scale
Rather than building links one by one, Introw generates a unique tracking link for each partner automatically. Whether you have ten partners or several thousand, every partner gets their own link tied to their record — no manual copying, no risk of duplicate or mismatched links.
One link per partner — each affiliate link is uniquely associated with a single partner, so attribution is unambiguous.
Generated in bulk — Introw creates links across your whole partner base at once, and new partners get a link automatically as they're added.
Always in sync — because links are tied to partner records, they stay connected to the right partner as your campaign grows.
Manage aliases without breaking attribution
A random string of characters doesn't inspire clicks. Partners can create readable aliases for their referral link like their company name, a campaign tag, a channel-specific variant and every alias resolves to the same partner record. One partner, multiple links, one attribution trail.
Branded, human-readable links: replace the generated key with something recognizable (e.g.
acme.introw.io/r/northwindinstead ofacme.introw.io/r/zPpScHyL). Familiar links build trust and convert better.
Multiple aliases per partner: partners can run separate aliases per channel —
northwind-blogfor their website,northwind-newsletterfor their email list — to see which channel performs, while everything rolls up to the same partner.
Attribution stays intact: aliases are pointers, not new links. Whichever alias a buyer clicks, the conversion is attributed to the right partner record in your CRM. Renaming or adding an alias never orphans past or in-flight referrals.
The partner experience
Each partner finds their personal affiliate link inside their partner portal, ready to copy and share across their website, email, social posts, or campaigns. Because the link lives in the portal, partners always have access to the correct, up-to-date URL without you having to send it to them.
Alongside their link, partners can see how their link is performing — giving them a clear, motivating view of the traffic and results they're driving.
Track clicks and conversions automatically
Once links are live, Introw tracks performance for you. Every click is recorded against the partner who owns the link, and when a visitor completes the conversion you defined, Introw attributes it back to that same partner automatically.
Clicks: see how much traffic each partner is generating.
Conversions: see which clicks turn into the outcomes that matter to you.
Per-partner attribution: every result is tied to the partner who drove it, so you can compare performance across all of your affiliates.
Because attribution happens automatically, you always have an accurate, real-time picture of which partners are delivering — without manual tracking or reconciliation.
Connect affiliate performance to the rest of Introw
Affiliate tracking doesn't live in isolation. Because Introw attributes clicks and conversions back to each partner record, you can automatically build on that data across the rest of Introw for example, rewarding affiliate-driven conversions through your commission plans and surfacing affiliate performance in your reporting.
