What can a partner actually do inside Introw? Just about everything they'd otherwise email you for, on their own, any hour of the day.
Every capability below shares the same foundation. The partner opens one branded portal that already knows who they are and what they've sold, with an AI assistant on hand 24/7 that answers from their own pipeline data and your connected knowledge bases, and can take action for them on the spot. Throughout, we'll follow a sales rep at a reselling partner we'll call Northwind.
Register a deal, however they want to
Deal registration is the moment co-selling either starts clean or starts as a mess. Introw gives partners three ways in, so registering is never the reason a deal goes unreported.
In the portal. A classic registration form for partners who want one: structured fields, your required data, validation built in. It lands in your CRM clean and complete. Or via the portal agent in their own wording.
Via an embedded form. Drop a registration form straight onto your partner page, microsite, or campaign landing page. A partner (or their prospect) can submit a deal without even being in the portal, and it still routes into your pipeline and review flow.
Agentically, in the tools they already use. No form at all. The partner just says it, in their own CRM, Slack, Teams, Claude or other LLM's.
💬 "Register a new deal with Stryker: €120K ARR, close date 7/1/2026, my contact is [email protected]"
Introw turns the sentence into a structured registration, confirms the details back, and on the partner's go-ahead submits it into your CRM and routing.
🔐 Your review flow, unchanged. However a deal comes in, your approval process runs exactly as you've configured it, and the partner is kept in the loop automatically as it moves from submitted to approved.
See their full pipeline, with updates that find them
Once a deal is in, the partner never has to email anyone to ask where it stands. The portal shows every deal they're involved in, at its real stage, synced live from your CRM.
Updates come to them. When an AE moves a stage, shifts a close date, or adds a note, the partner sees it, and gets notified by email, Slack, or Teams, whichever they use. No one has to relay anything.
Sleepy deals get nudged. Introw watches for deals that have gone quiet and prompts the partner before momentum is lost, so a stalled opportunity gets a push instead of being forgotten. Learn more
💬 "Summarise everything that changed on my deals since last week, and flag anything that needs me."
That shared, always-current view is what makes co-selling feel joint. The partner stops guessing, and you stop fielding status requests.
Track their own performance and goals
Beyond individual deals, the partner gets a live read on how they're doing overall, updated in real time from your CRM, not a quarterly recap that arrives too late to act on.
Depending on what your program tracks, a partner can see their revenue and ARR generated, deals registered, closed-won deals, tickets closed, certifications acquired, and progress against the goals you've set for them. It's the same scoreboard you see on your side, gated to their own numbers.
💬 "How am I tracking against my targets this quarter, and what's my closed-won revenue so far?"
🎯 Goals that pull, not nag. Because progress is tied to tier and benefits, a partner can see exactly what hitting the next goal unlocks, so the numbers point them at the next move instead of just reporting the past.
Get trained and certified
Introw tailors the learning path to who the partner is and what they've actually done, using your CRM and partner data. Our Northwind rep is guided down a selling track; a marketing contact at the same partner gets a co-marketing path instead. Same portal, different journeys, assigned automatically.
Partners complete courses, earn certification, and can share that credential straight to LinkedIn, turning your enablement into their visible proof of expertise (and a bit of free reach for your program).
💬 "What should I complete next to get sales-certified, and how close am I?"
🎓 No manual enrolment. Completion and certification are tracked automatically and reflected in the partner's tier and benefits, so you never hand-build a learning plan.
Request and track MDF
Marketing development funds usually live in email threads and spreadsheets. In Introw, the partner runs the whole thing themselves.
Request a budget. A partner can ask for funding to launch a marketing event or campaign that generates leads, with the request routed into your approval flow.
See everything, end to end. The partner gets full transparency on their available budget, the claims they've submitted, and what's been paid out, with no need to ask you for a status.
💬 "How much MDF do I have left this quarter, and where do my open claims stand?"
Follow their commission
Partners sell harder when they can see what selling is worth. Introw gives them full transparency on commission, grounded in your CRM data.
A partner can see the commission they're eligible to earn for closing a deal or referring a lead, what's upcoming based on their performance, and what's already been paid. No black box, no waiting for a statement.
💬 "What commission am I in line for if I close Contoso, and what's already been paid out to me this quarter?"
Run affiliate campaigns
For partners who drive demand rather than close deals directly, Introw turns referrals into tracked, paid outcomes.
A partner can capture an affiliate link for a campaign and share it with their prospects. When a prospect converts, the lead is automatically attributed and created for you, and the partner sees the resulting commission come through, all the way from click to payout.
💬 "Grab me an affiliate link for the spring campaign, and show me which leads it's brought in so far."
Reach the right assets, curated for them
A partner shouldn't have to dig through a shared drive or guess which deck is current. Introw gives them a content library, but it isn't the same library for everyone.
Assets are curated to the individual partner: they only see what's relevant to them, based on their tier, their performance, or the type of partner they are. A new bronze reseller sees onboarding and core selling material; a top-tier partner sees advanced enablement and co-marketing assets. Nothing irrelevant, nothing they haven't earned access to, nothing out of date.
💬 "Find me the latest sales one-pager and the security overview I can share with a prospect."
Because the assistant pulls from your maintained library and connected knowledge bases, partners always reach for the current, on-brand version, and you stop emailing the same decks over and over.
📁 Right assets, right partner. You curate once by tier, segment, or performance, and Introw shows each partner only their slice, so the library scales without becoming a dumping ground.