Introw helps you easily understand and visualize how partners are involved in your deals by re-using the partner attribution setup you’ve already configured in your CRM.
In many CRMs, partner attribution can be configured in several ways — for example, through a property (dropdown field) such as “Sourcing Partner”, an association label like “Reseller” or “Partner Influenced”, or a relationship table in Salesforce that defines the role a partner plays, such as “Distributor.” Learn more about partner attribution.
Introw takes this existing data and makes it more intuitive and accessible — transforming these property values into clear partner involvement that both your team and your partners can easily interpret.
How to do this
Connect Introw to your CRM and configure how your partner attribution is setup within your CRM.
Learn more about partner attribution.
Re-use your existing setup:
Within your Introw integration page you can configure the attribution from your CRM and give it a display name (see video below)
Display this on your deals (or any other shared CRM object)
Within a deal pipeline overview (in the general overview or within the experience builder) you can visualize the display name of the attribution (see video below). In this example we rename our CRM attribution to "Involvement".
This keeps your existing CRM structure intact while giving partners a more user-friendly and transparent view of how they contribute to each deal.
Why partner involvement matters
Partner attribution help internal teams and partners alike understand who is involved and how. Examples include:
Sourced Partner – Introduced the opportunity.
Influencing Partner – Provided advisory or technical influence.
Reseller – Selling directly to the customer.
Technology Partner – Enhances the offer through integration.
By making this information clear and consistent across Introw it enables:
Better visibility into each partner’s contribution.
More accurate insights on partner influence and revenue attribution.
Improved partner experience through transparent, contextual insights.