Keeping your partners informed has never been easier. With Introw, you can create announcements manually or with Introw AI, sharing product launches, webinars, blog posts, or other updates directly in their partner portal, via email, or through Slack.
Say goodbye to the hassle of chasing partners for updates—Introw AI generates polished announcements in seconds, letting you keep your partners up to date on autopilot. Track engagement in real time to see who’s reading, clicking, and interacting, so you can measure impact and optimize your communications.
The result? Faster time-to-value, stronger partner relationships, and a seamless way to keep your product or service top of mind—all without lifting a finger.
What is an announcement?
Announcements help you keep partners informed, aligned, and engaged—without manual effort. With Introw’s AI announcement generator, you can instantly turn your existing content into partner-ready announcements, ensuring your product or service always stays top of mind.
Instead of writing announcements from scratch, Introw uses AI to generate high-quality announcements from:
Blog posts
Webinar details
Product update prompts
Once created, announcements can be shared directly in the partner portal and distributed via email or Slack to maximize reach and engagement.
Create an announcement: with Introw AI or from scratch
Introw makes it easy to create announcements in the way that works best for you:
With Introw AI
Select a predefined prompt—such as blog post, webinar announcement, or product update
Introw AI drafts a polished announcement with key highlights and a partner-friendly tone
Review and personalize before publishing
From Scratch
Start with a blank canvas and write your announcement manually
Add your own content, formatting, and style
No matter which option you choose, your announcements can be shared via email, Slack, or displayed in the partner portal in just a few clicks.
Fast and effortless announcement creation
Whether using Introw AI or writing manually, Introw streamlines the process so you can communicate updates efficiently and keep partners engaged.
Watch the video below ⬇️ to see how easy it is to create an announcement—either from scratch or with Introw AI—and send it to your partners in minutes.
Configure your announcement
Send from: You can choose who will be shown as the sender of your announcements. This can done by a specific person (like head of partner marketing) or dynamically based on the corresponding Partner Manager of the partner that is receiving the announcement.
Audience: Select which partners the announcement applies to.
Assign Replies To: You can choose who will be informed from partner replies in your announcements. These replies can be a addressed to a specific person or dynamically to the corresponding Partner Manager of the partner that is replying.
Thumbnail (optional): Add an appealing preview to grab your partner’s attention when they visit their portal.
Audience: Select which partners the announcement applies to.
Pop-up: Choose to display an in-app message when your partner visits their room
Test your announcement
In case you want to test it, click Test and enter an email on which you want to receive the announcement email you just made.
After you have tested, you can easily nudge your partners by publishing an announcement into their portal and in addition sending them an email and/or slack notification. Introw will notify all relevant contacts of the selected partners via email and automatically display the announcement in the announcements section within their partner room.
Partner's announcement view
When you create an announcement, it can be displayed in the partner room by including the announcement section in the experience builder.
You can choose the layout of the announcement section being:
List view
Card view
Posts
And you can limit the amount of announcements to show at first sight when partner visit the portall while they still have the option to click view more to see all your previous announcement.
Example of a card layout
Example of a list layout
Example of a posts layout
If multiple announcements are created, they will be displayed with the most recent appearing on top the list or as the first one in the cards and posts view.
Bonus: enabling the 'Show pop-up' option ensures your partners see an in-app notification as soon as they visit their room.pp popup.
An In-app popup will allow you to create more engagement among your partners when they visit their partner portal.
Remove announcements
To remove old announcements from the section in your partner rooms, you have two options: delete them permanently or unpublish them without losing the content and engagement data. Deleting an announcement removes it entirely from your account, while unpublishing keeps it in your overview in case you want to edit the content and republish it later.
Track engagement of your announcements
Introw automatically tracks partner engagement to help you understand how actively your partners are interacting with your announcements. So you’ll get a clear picture of how engaged each partner is—making it easier to identify if your content is relevant or you need to re-engage some partners.
