Every partnership team struggles with asset management. It's hard for marketing to share content with the right partners, nobody knows where to find the latest case study, pitch deck, or product update — and partnership managers end up sharing old or outdated files. It becomes a mess quickly.
Introw's Asset Library gives partnership teams one place to upload, organize, and share partner-facing content. Teams can upload videos, links, PDFs, and images and — in one click — find what they're looking for and share it with partners at scale by adding it to the right experience.
Assets can be organized into folders to keep your library structured and easy to navigate.
Asset detail
Clicking on an asset opens the asset detail view. Here you can manage everything related to that specific asset.
The asset detail shows who created the asset and when. This makes it easy to track ownership and spot outdated content that may need refreshing.
Add a thumbnail
Upload a custom thumbnail to make assets easier to recognize at a glance — especially useful when partners browse the Asset Hub in their partner portal and there is no preview available like for specifc
Categories
Assign one or more categories to keep your library organized — for example Online marketing or Branding. Categories help your team filter and find assets quickly, and can be used to structure the Asset Hub view in the partner portal.
Available to
Control which partners can access an asset using smart filters based on CRM data synced to Introw.
Click Add filter and select a CRM or Introw property — for example:
Tier = Gold → only Gold-tier partners can see this asset
Partner type = Reseller → only resellers have access
Partners who match the filter conditions will be able to see the asset in their portal. Partners who don't match will not.
You can combine multiple filters to target a specific segment — for example, Gold-tier resellers in a specific region. This makes it easy to manage content visibility at scale without manually assigning assets to individual partners.
💡 Tip: Smart asset filters are powered by CRM data synced to Introw. Make sure the relevant properties are set correctly on your partner record in your CRM for filters to work correctly.
Public sharing
Assets can also be made publicly available, allowing partners to share them directly with prospects — no login required to view. When public sharing is not enabled, the asset is only accessible to the specific partner it's shared with, and login is enforced when the asset is opened outside the portal.
Engagement tracking
For each asset, you get a view of partner engagement — both inside the partner room and outside of it when an asset link is shared via email. Partners don't need to visit your partner portal for engagement to be tracked.
Sharing assets with partners
Once uploaded, assets can be added to partner portal experience in seconds. You can choose to embed your asset library in a partner experience using the Asset Hub smart section and use the smart asset filters to manage it at scale. Learn more here
