Introw enables users to track and report on partner engagement directly in HubSpot using a new data source called App Events. As an official HubSpot app, Introw sends key partner engagement data so you can create dashboards and reports on how your partners interact with your portal and content.
What can you track
With the App Events data source, you can build reports and dashboards for:
Partner portal visits – see how often each partner logs in.
Assets viewed – track which content, resources, or documents your partners engage with the most.
Activity over time – analyze trends and identify highly active or inactive partners.
These insights help you understand partner behavior, optimize engagement, and measure the impact of your programs.
How to set it up
Step 1: Include App event data in HubSpot reports
Go to Reports → Reports → Create custom report.
Select Create report on your own.
Add more data sources and include App Events
💡 Introw: The App Events source will include the partner interactions with Introw such as portal visits, assets viewed, comments made, forms submitted and objects updated.
Step 2: Build your Partner engagement report
Add the events you want to track, such as Event Count, Event Type, or Event Date.
Filter by partner, partner type, or time range to focus on the insights that matter.
Visualize trends using line charts, bar charts, or tables to see engagement over time.
Step 4: Create Dashboards
Save your custom report to a dashboard for ongoing visibility.
Combine multiple partner engagement reports in one dashboard to get a complete view of portal activity.
Share dashboards with internal teams or managers to track partner ecosystem performance.
Go beyond portal activity: track partner learning engagement
App Events cover portal activity like visits, asset views, and form submissions — but partner engagement goes further than that. Introw also syncs course enrollment and certificate data to HubSpot as app objects, giving you a complete picture of how engaged your partners really are.
With the Introw app cards added to your HubSpot records, you can track partner engagement across learning and enablement:
Course enrollments – see which partners are enrolled, in progress, or have completed training. Spot partners who haven't started onboarding courses or who dropped off mid-way.
Certificates earned – identify which contacts are fully certified and ready to sell, support, or deliver on your behalf.
Combining App Events reporting with course and certificate tracking gives you a full view of partner engagement — from portal adoption to training completion — all inside HubSpot.