Introw helps you easily understand and visualize how partners are involved in your deals by re-using the partner attribution setup you’ve already configured in your CRM.
In many CRMs, partner attribution can be configured in several ways — for example, through a property (dropdown, lookup field) such as “Sourcing Partner” or "Partner account", an association label like “Reseller” or “Partner Influenced”, or a relationship table in Salesforce that defines the role a partner plays, such as “VAR, Reseller, Distributor.” Learn more about partner attribution.
Introw takes this existing data and makes it more intuitive and accessible — transforming these property values into clear partner involvement that both your team and your partners can easily interpret.
How to do this
Connect Introw to your CRM and configure how your partner attribution is setup within your CRM.
Learn more about partner attribution.
Re-use your existing setup:
Within your Introw integration page you can configure the attribution from your CRM and give it a display name (see video below)
Display this on your deals (or any other shared CRM object)
Within a deal pipeline overview (in the general overview or within the experience builder) you can visualize the display name of the attribution (see video below). In this example we rename our CRM attribution to "Involvement".
This keeps your existing CRM structure intact while giving partners a more user-friendly and transparent view of how they contribute to each deal.
Partner Roles & Attribution (Sourced, Influenced, and Beyond)
Introw fully supports multi-partner attribution on Salesforce opportunities, including the common "sourced by one partner, influenced by another" scenario.
Under the hood, this maps to Salesforce's native Opportunity Partner junction object — each partner is linked to the opportunity as a separate record with its own role (e.g. Sourcing Partner, Influencing Partner, Implementation Partner). Introw writes directly to this junction object, so attribution lives natively in Salesforce and flows into your existing reports, commission logic, and forecasting.
On a closed-won opportunity, this means:
Partner A (sourced the deal) and Partner B (influenced it) are both attached to the same opportunity with their respective roles
Each partner sees the opportunity in their portal, scoped to the role they played
Commissions, MDF, and reporting can be split or attributed per role
New deals or leads submitted via Introw automatically get the correct partner + role written to the junction object
Example of a Salesforce opportunity showing the different roles (attribution) partners played on it.
Why partner involvement matters
Partner attribution help internal teams and partners alike understand who is involved and how. Examples include:
Sourced Partner – Introduced the opportunity.
Influencing Partner – Provided advisory or technical influence.
Reseller – Selling directly to the customer.
Technology Partner – Enhances the offer through integration.
By making this information clear and consistent across Introw it enables:
Better visibility into each partner’s contribution.
More accurate insights on partner influence and revenue attribution.
Improved partner experience through transparent, contextual insights.