Keep your partner relationships and CRM data aligned with the Introw + HubSpot integration. Automatically sync partner information, contacts, deals, and tickets in real time, so your team can collaborate efficiently, make informed decisions, and grow faster.
Launch a no-code partner portal on top of HubSpot
Give resellers, referral partners, and distributors a branded portal where they can collaborate on deals, support tickets, and any custom HubSpot data — without giving them access to your HubSpot and without spending HubSpot seats on them.
Build the partner experience with no-code blocks
Drag in any section you need: introduction banners with CTAs, dashboards, goal trackers, tiering models, FAQs, documents, videos, and forms.
Embed any HubSpot data directly into the portal and edit it as easily as you would a document: deals, customer lists, lead lists, line items, quotes — any object within your HubSpot environment.
Apply your own branding (fonts, colors, logos) and host the portal on a custom domain such as partners.yourcompany.com to make it fully aligned with your brand.
Run your partner program with agents that act, not just answer
Introw isn't AI bolted onto a portal — it's agents doing the work, on both sides of the partnership. All enabled in one click. Partners don't just ask questions and self-serve; the agent acts for them: registering deals, submitting forms, and pulling commission or status updates in the flow of conversation. Less manual support on your side.
AI deal coach on every deal: the agent reads each open deal and tells partners what to do next — where it's stuck, what's missing, and the move most likely to advance it. Coaching that used to depend on a partner manager's attention, now on every deal by default.
Agentic deal registration: partners register deals by simply describing them in natural language, or straight from their own Claude or AI agent via the Introw MCP. The agent handles the submission and routes it — no forms to fill, no portal login required.
Autonomous approvals: agents react to inbound partner requests on your behalf — deal registrations, MDF requests, partner applications. Set the rules and the agent reviews, responds, and auto-approves what qualifies, so partners get instant answers and your team only touches the edge cases. Learn more
Internal AI agent: the prep work that eats a partner manager's week, done for you. It walks into QBRs ready with the numbers, surfaces the opportunities worth chasing, and lays out your day around what actually moves partners. Run it inside Introw, or from your own Claude instance or any MCP-connectable agent. The partner data comes to where you already work, so your team spends time managing relationships, not assembling them.
AI-powered LMS: generate full training courses from your website, portal content, or MCP server in minutes — modules, multiple-choice or open-ended quizzes, and certifications you can enroll partners into in a single click. Learn more
Collaborate on deals, contacts and any custom object
Choose exactly which HubSpot objects (including custom objects), pipelines, stages, and properties are visible and editable for partners.
Allow partners to update selected properties and create custom object records — line items or orders, for example — that all sync back to HubSpot in real time.
Add a deal registration form so partners can submit deals that automatically create HubSpot deals.
Trigger automated email updates when a deal's stage changes — partners can reply directly from email without logging in to the portal.
Co-sell in real time: partner comments appear on the HubSpot deal timeline, and HubSpot stage or property changes flow back to the portal instantly.
Share sales enablement and support content
Announcements – publish product updates and news partners need to see.
Documents and videos – share enablement assets and see how partners engage with each one.
Support tickets – collaborate on issues and resolutions without leaving the portal.
Projects – assign mutual action items so partners can move tasks through onboarding or joint plans.
Give partners a personalized view
HubSpot data fills in dynamically per partner: total revenue, deal count, qualified leads, tier, and any custom KPI.
Goals update in real time so partners always know where they stand.
Partners log in through a branded sign-in page you fully control.